Radisson SAS Hotel

Customer Relationship Management

Our third Legal Insight event was held at the Radisson SAS hotel in central Birmingham on 6th March 2008.

The event included a presentation from Merlin Stone who talked about the importance of a good customer relationship management practice. The evening also included wine tasting by ex-England Rugby star, Nick Baxter.

The evening was a success and everyone is already looking forward to the next Legal Insight session. Latest events.

About Merlin Stone

Merlin Stone is one of the UK's most experienced consultants, lecturers and trainers in all areas relating to CRM, database marketing and customer service.

He is the author of many articles and books on transforming marketing and customer service capabilities, including Up Close and Personal - CRM @ Work, Customer Relationship Marketing, Successful Customer Relationship Marketing, CRM in Financial Services, The Customer Management Scorecard and Business Solutions on Demand.

Merlin speaks at many conferences and is a challenging and innovative thinker and critical commentator on changing capabilities in marketing, sales, service and IT.
He is a Director of WCL, specialists in change management in the public and private sectors. He is also a director of Nowell Stone Ltd, a recruitment, search, selection and HR strategy company specialising in helping companies improves their capabilities in interactive marketing, CRM, e-business and associated areas of customer service and IT.